LIS: LinkedIn Influence Score
The LIS (LinkedIn Influence Score) is the 0 to 100 index, created by Bubble In, that measures how much influence over decision makers your content produces on LinkedIn.
Check my LIS
What the LIS is
The LIS measures how much influence over decision makers an account produces on LinkedIn, based on the analysis of the content it publishes. The metric combines three signals:
Decision makers per post
How many people with decision power inside your ideal customer profile engage with your posts. It is the signal that weighs the most.
Engagement per post
Measures how many likes and comments your content gets. The more engaged a profile is, the more connections and conversations it creates. That is crucial for anyone who wants to build influence.
Frequency
How many posts the account publishes per week in the measured window. It is the easiest signal to move, because it depends only on an internal decision. That is exactly why it weighs the least in the LIS.
Who the LIS is for
The LIS works for professionals and for brands. An executive uses the LIS to understand their own influence. A company uses the LIS to measure the influence of the brand ecosystem.
For professionals
Track your personal LIS and compare it with other executives and specialists in your segment.
For brands
The brand LIS consolidates the content published by the official page, by the executives and by affiliated influencers into a single score.
In both cases the LIS is a starting point: a first metric that shows where the business opportunities are, which decision makers you already reach and what to do to grow your influence on LinkedIn.
The LIS is only the beginning
The LIS is the summary metric of LinkedIn Intelligence, the Bubble In platform that monitors and improves the influence of people and brands on LinkedIn.
Whoever publishes on LinkedIn today has no idea whether they are reaching the right people, because they only see likes and reach, never decision makers. LinkedIn Intelligence solves that with five fronts:
Dashboard
Your LIS updated every week, with the trend and the reason behind the change.
Content
How your posts perform, which themes are open and ready made suggestions for the next post.
Leads
Who engages with your content and looks like a decision maker, ready to approach.
Market comparison
Where you stand against competitors and against profiles in your segment.
Analysis
The full funnel of every post, with its engagement and its decision makers.
How to read your LIS
| Band | Score | Verdict | What to do |
|---|---|---|---|
| Great | 83 or more | A market reference | Keep what already works and document the method |
| Good | 67 to 82 | Comfortably above average | Attack the weakest of the three signals |
| Ok | 50 to 66 | It works, without standing out | There is clear room to gain, usually in how well the themes fit the ideal customer profile |
| Warning | Below 50 | The channel is not delivering | It needs a change of approach, not a calendar tweak |
Frequently asked questions about the LIS
What is the LIS on LinkedIn?
A 0 to 100 index created by Bubble In that measures how much influence over decision makers an account produces per published post. It works for company pages and for personal profiles, with separately calibrated scales.
How is the LIS calculated?
From three signals: publishing frequency, decision makers of the ideal customer profile reached in the median post and engagement of the median post. The three go into a weighted scale, with decision makers per post weighing the most.
Is the LIS the same as the LinkedIn SSI?
No. The SSI belongs to LinkedIn and measures how you behave on the network. The LIS belongs to Bubble In and measures the result of the content you publish.
What is a good LIS?
From 67 up it is “Good”, and from 83 up it is “Great”. Between 50 and 66 the account works without standing out; below 50 it needs a change of approach.
Why does the LIS use the median instead of the average?
Because the average is hostage to the post that goes viral. The median describes the typical post, which is the one you can repeat.
Does publishing more raise the LIS?
Barely. Frequency is the signal that weighs the least, because it is the only one you can buy by publishing more.
Does the LIS work for a personal profile or only for a company?
For both, on separate scales, because the cadence expected from a person and the one expected from a brand are different.
Does my LIS change if a competitor joins the measurement?
No. The cut offs of the scale are absolute and do not depend on who else is being measured.
How do I find out my company's LIS?
Through the free X-ray of LinkedIn Intelligence: you enter the page or the profile, and Bubble In calculates the score, the verdict and which of the three signals is pulling the number down.
How often is the LIS recalculated?
On every monitoring cycle, over the configured window of weeks.
